Job Listing: Digital Content Manager

Name of Organization – The American Civil War Museum 

490 TREDEGAR STREET, RICHMOND, VA

Closes – Until Filled

Title – Digital Content Manager 

Compensation –  Commensurate with experience 

Type – Full-Time, FLSA Exempt

Apply – To apply, please send cover letter and resume to jmaloney@acwm.org 

Summary –  The American Civil War Museum seeks a skilled and detailed-oriented team player as a Digital Content Manager. This position will be responsible for creating and implementing a digital marketing strategy to increase visitor engagement, broaden the museum’s audience base, with the goal of conversion to visitation according to strategic priorities. The Digital Content Manager will create consistent, meaningful content on all digital and social media platforms as well as maintaining an updated website, monitoring SEO data, and incorporating additional content when necessary.

Responsibilities –

• Design and produce high-quality, shareable, and unique content across a variety of channels in partnership with lead staff from multiple departments. 
• Create and manage a rich content editorial calendar
• Drive the collection of content and timeline to ensure best quality production across all digital platforms.
• Coordinate, curate, capture, and design website, graphics, video, and photo assets 
• Manage all social media sites, utilize new social media outlets that are conducive to the museum’s growth as they arise 
• Maintain and update institutional websites to increase museum visitation and philanthropic support 
• Responsible for keyword research, SEO, SEM and web optimization.
• Curate content for weekly newsletters, all eblasts, and maintain all distribution lists in coordination with Development team members
• Handle design edits as needed for printed material as requested by the Creative Manager 
• Work with marketing team to develop, launch, and manage marketing campaigns 
• Assist in event productions onsite 
• Work with Development team members to create support documents for individual and/or corporate donors.

Qualifications –

• Bachelor's Degree– BA/BS 
• A minimum of 2-3 years of experience in planning, writing, and managing social media networks, websites, electronic communications 
• Demonstrated skill and comfort in proactively building an online network and relationships with a virtual constituency 
• Graphic design experience 
• Excellent communications skills, collaborates well in a small team, self-starter, and enjoys working in a fast-paced environment 
• Ability to tailor message formats and content to target audiences 
• Able to identify high performing topics or issues in current digital marketing efforts 
• Proficiency with much of the following: social, (LinkedIn, Instagram, Twitter, FB) digital, (WordPress, Mail Chimp, Google Analytics), design (Photoshop, InDesign, Illustrator, Canva, PowerPoint) and video editing

About – https://acwm.org/about/