Job Listing: Marketing and Communications Coordinator

Name of Organization – Fredericksburg Area Museum (FAM), Fredericksburg, VA

Closes – Open Until Filled 

Title – Marketing and Communications Coordinator

Compensation – · $45,000-$61,000 per year starting salary, commensurate with experience

Type – Full-Time, Exempt 

Apply – Interested candidates should submit a cover letter, resume to Sam McKelvey, smckelvey@famva.org Please include "Museum Marketing and Communications Coordinator" in the subject line. Applications will be reviewed on a rolling basis until the position is filled. 

Summary – The Museum Marketing and Communications Coordinator is responsible for developing and implementing a comprehensive marketing, communications, and public relations strategy to enhance the visibility and engagement of the Fredericksburg Area Museum (FAM) within the community and beyond. This role is crucial in increasing museum attendance, driving donor and member growth, and ensuring consistent messaging across all platforms.

The successful candidate will collaborate with museum leadership and departments to promote museum initiatives including exhibitions, events, programs, and special projects while cultivating FAM’s brand as a dynamic cultural hub. This role requires creativity, excellent communication skills, and the ability to manage multiple projects in a fast-paced environment.

Responsibilities –

Marketing Strategy & Planning:

• In coordination with FAM CEO, develop and execute a comprehensive marketing and communications plan to support FAM’s exhibitions, programs, and fundraising efforts.
• Identify target audiences and tailor marketing strategies to enhance outreach and engagement.
• Track and analyze marketing data (including social media insights, website traffic, and email campaign performance) to inform future strategies.

Digital & Social Media Management:

• Oversee FAM’s social media presence, creating and scheduling content for platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
• Update and maintain FAM’s website, ensuring content is current, visually appealing, and engaging.
• Create and manage email marketing campaigns to promote exhibitions, events, and membership, including newsletters and event invitations.
• Explore opportunities for digital innovation, including video content, virtual events, and multimedia experiences.

Public Relations & Communications:

• Draft, edit, and distribute press releases, media alerts, and promotional materials.
• Develop and maintain relationships with local and regional media outlets to increase coverage of FAM events and initiatives.
• Serve as the primary point of contact for media inquiries and ensure timely responses.
• Coordinate and manage FAM’s public relations efforts to enhance visibility and attract new audiences.

Brand Management:

• Ensure consistency in FAM’s branding and messaging across all platforms and materials.
• Design and produce marketing collateral (flyers, brochures, posters, banners, etc.) that aligns with FAM’s visual identity.
• Collaborate with external graphic designers, photographers, and videographers as needed.

Event Marketing & Promotions:

• In coordination with FAM President and CEO develop and implement marketing strategies for museum events, including public programs, exhibitions, fundraising events, and special projects.
• Assist with the promotion of major initiatives like 'Living Legacies: African American History in the Fredericksburg Area,' community partnerships, and educational outreach programs.
• Support membership drives and fundraising campaigns through targeted marketing efforts.

Community Engagement:

• Build and maintain partnerships with local businesses, cultural organizations, and community groups to expand FAM’s reach.
• Attend community events and networking opportunities to promote FAM and foster relationships that lead to increased museum support and attendance.
• In conjunction with other team members, work front of house desk position as needed.

Qualifications – 

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• 2+ years of experience in marketing, communications, or a similar role, preferably within a museum or nonprofit setting.
• Strong understanding of digital marketing strategies, including social media management, email marketing, and web content management.
• Proficiency in graphic design software (e.g., Adobe Creative Suite) and content management systems (e.g., WordPress).
• Exceptional written and verbal communication skills, with the ability to craft compelling messages for diverse audiences.
• Strong organizational skills and ability to manage multiple projects simultaneously with attention to detail.
• Knowledge of media relations and experience working with press and community stakeholders.
• Passion for the arts, culture, and history, with a desire to promote FAM’s mission and vision.

Preferred Skills:

• Experience with video production, photography, or podcasting.
• Familiarity with museum operations and programming.
• Experience with donor relations or membership engagement.
• Knowledge of search engine optimization (SEO) and Google Analytics.

About – Housed in historic Town Hall/Market House (c. 1816), FAM’s mission—to collect, research, interpret, teach and preserve the history of our region—is the foundation of the Museum’s programs and events, exhibitions, educational initiatives, and collecting activities that touch the lives of all citizens and help them make meaningful and personal connections to history.