Job Listing: Director of Communications

Job Postings,

Name of Organization –Stratford Hall

483 Great House Road, Stratford, VA 22558

Closes – Until filled 

Title – Director of Communications 

Compensation – $55,000 - $60,000 per year, exempt 

Stratford Hall offers a competitive benefits package including paid time off, health, life, vision, and dental insurance, and a 403B plan with employer contributions.

Type – Full-time with occasional evenings and weekends. This is an in-person position, with the option for occasional remote work. 

Apply – Please send a resume and cover letter to Laura Fortsch, VP of Advancement, at lfortsch@stratfordhall,org with the subject line “Director of Communications”

Summary – Stratford Hall offers an exciting opportunity for a creative, self-starter to maximize the benefits of a recent rebrand and the Semiquincentennial. The Director of Communications will help shape the brand and narrative for Stratford Hall to increase awareness of the organization locally and nationally, enhance its reputation, and expand its audiences and revenue streams. The Director will work with various stakeholders to identify target audiences and markets as well as the strategies to reach them, develop stories and content, and identify opportunities that will help Stratford Hall boost contributed income; grow attendance at Stratford Hall and our events; and support other revenue streams such as lodging and retail sales. 

This position will be expected to execute a marketing communications plan, including strategy, goals, budget, and tactics. They will be expected to secure high-level and appropriate placements in print, broadcast, and online media and maximize social media channels' potential. The position will be responsible for developing and executing multi-platform communications strategies to build awareness and amplify the work and reputation of Stratford Hall with various stakeholders within and outside of the organization.

Responsibilities

  • Direct and implement marketing and public relation efforts to increase visitation and revenues.

  • Development and implementation of annual marketing plans to include email, print, and social media strategies and deadlines.

  • Oversee and manage social media accounts and content and evaluate performance.

  • Act as the designated media spokesperson and handle press inquiries.

  • Serve as the staff representative on various tourism related boards and committees.

  • Develop various advertising and publicity materials as needed. (rack cards, calendar of events brochures)

  • Prepare and distribute press releases.

  • Serve as editor and produce printed biannual newsletter.

  • Serve as editor and produce printed annual report.

  • Serve as editor and produce electronic newsletters.

  • Produce and distribute annual Calendar of Public Events.

  • Promote public events.

  • Represent Stratford Hall at an array of community events.

  • Assist at major internal events as required.

  • Supervise relevant part-time, contract, intern, and/or volunteer staff, with approval of supervisor

  • Develop and manage the departmental budget.

  • Performs other related functions as determined by the needs of the position/business and other duties as assigned.

Qualifications

  • Bachelor’s Degree
  • 5+ years related experience
  • Or equivalent combination of education and experience
  • Display excellent verbal and written communication skills
  • Proficiency in Microsoft Office Suite, Adobe, Word, Canva, Constant Contact, and analytics tools
  • Ability to establish priorities, work independently, and proceed with objectives without supervision
  • Ability to work with outside vendors
  • Ability to handle and resolve recurring problems
  • Ability to handle multiple projects at one time
  • Ability to maintain professional manner with both staff and public

Physical Requirements:

  • Ability to physically meet the duties listed above. 

About – We are an Equal Opportunity Employer committed to creating an inclusive and collaborative culture among our staff, which we believe is critical to advancing our mission. Prospects interested in helping to ensure Stratford Hall remains relevant for future generations and in making a difference at our historic site, in our field, and to our community are encouraged to apply. For more information about our organization please visit www.stratfordhall.org