Job Listing: Marketing Coordinator

Historic Richmond – Richmond, VA

Closes – Open until filled

Title – Marketing Coordinator

Compensation – $50k-$55k

Type - Full-time, on-site, non-exempt

Apply - For consideration for this position, please send a cover letter, resume to info@historicrichmond.com with the subject line Marketing Coordinator

Summary – The Marketing Coordinator at Historic Richmond plays a dual role, blending marketing strategy and creative design. This position is responsible for managing the organization’s brand, designing compelling visuals, and executing marketing initiatives that align with the strategic plan. The ideal candidate will balance creative instincts with strategic thinking, overseeing both the conceptualization and implementation of marketing campaigns across print, digital, and media channels. 

Responsibilities –

Brand & Marketing Management

● Oversee Historic Richmond’s brand identity, including voice, tone, logo, colors, and

graphic design across all communications.

● Collaborate with the Executive Director and key staff to design and manage marketing

materials (e.g., brochures, newsletters, invitations, reports, web and social media

content).

● Ensure consistent brand application and update brand standards as needed.

● Develop persuasive layouts, infographics, and designs for print and digital media.

Strategic Communication

● Assist in crafting the communication strategy for Historic Richmond’s advocacy,

preservation efforts, and organizational news.

● Promote and market all Historic Richmond events, working closely with teams on

execution.

● Manage relationships with local and state media for organizational promotion.

Digital Marketing & Website

● Maintain and update website content to ensure alignment with the organization’s brand

and strategy.

● Troubleshoot and resolve website security, efficiency, and quality issues.

● Manage media purchases and develop partnerships with media outlets.

● Track and analyze the performance of marketing campaigns, reporting on metrics and

making data-driven adjustments.

● Apply SEO and SEM best practices to optimize digital content and improve website

traffic.

Program & Event Support

● Assist with planning and executing educational programming, events, and tours in

coordination with the Preservation Team, ensuring alignment with marketing and

organizational goals.

● Coordinate logistics for events, including contract management for facility rentals.

Planning & Administration

● Prepare and execute an annual marketing plan in line with the strategic goals.

● Manage relationships with vendors, media partners, and board members.

● Support development efforts and collaborate on social media strategies.

● Work cross-functionally with internal teams and engage with external stakeholders to

ensure cohesive marketing execution.

Qualifications –

Bachelor’s degree with at least two years relevant experience in marketing or design.

● Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator), WordPress, and

Canva.

● Experience with social media management and website content creation.

● Strong written and verbal communication skills.

● Familiarity with email marketing platforms (e.g., Mailchimp).

● Knowledge of SEO and SEM best practices.

● Proficiency in analytics tools (e.g., Google Analytics, Facebook Insights).

● Strong project management skills with the ability to juggle multiple tasks and meet

deadlines.

● Experience in video editing and multimedia content creation is a plus.

Desired Qualifications

● A collaborative team player with excellent interpersonal skills.

● A self-starter who thrives in a deadline-driven environment.

● Passion for Historic Richmond’s mission, with the ability to deliver tours and

presentations on preservation topics.

● Availability for occasional evenings and weekends.

About - Historic Richmond Foundation is dedicated to preserving and protecting the city’s rich architectural heritage, ensuring that the unique character and history of Richmond continues to inspire and enrich future generations. Our work spans advocacy, education, and preservation, creating a lasting impact on the community and fostering an appreciation for Richmond’s historical assets.